Emma Appleby is a specialist Trade Mark Attorney with more than 14 years’ experience advising local, regional and international organisations across a broad range of industries. Her clients range from start‑ups to well‑established businesses, including highly recognisable Australian and overseas brands.

Emma’s expertise spans all facets of trade marks, including searching, drafting and filing applications, prosecution, opposition and enforcement, renewal strategy, IP due diligence, and corresponding with IP Australia, WIPO and foreign associates.

With extensive experience in both corporate law firms and specialist intellectual property practices, Emma brings a deep, practical understanding of the trade mark lifecycle from inception through to commercialisation and portfolio management. She is known for her collaborative and personable approach and is passionate about delivering efficient, value‑driven outcomes for her clients.

Emma is a member of the Intellectual Property Society of Australia and New Zealand (IPSANZ) and the Institute of Patent and Trade Mark Attorneys of Australia (IPTA).